Tara Signs has been an approved sign supplier for the Livingston Designer Outlet, owned by Realm, since 2004. We’ve manufactured and installed retail brand signs all around the Outlet, including Starbucks.
Starbucks is a global coffee giant, founded in 1971. The company is now the world’s biggest coffee house chain, with approximately 20,891 stores in 62 countries. Starbucks name originates from one of the greatest American novels, Herman Melville’s classic Moby Dick. Starbuck is the first mate on board the Pequod.
Inspired by the Moby Dick theme, the green Starbucks brand logo features a mermaid looking figure with twin fishtails, she is neither a siren or a mermaid but a combination of the two, in mythology, this is called a melusine, chosen to depict the nautical theme of Seattle. When the brand first emerged in 1971 Seattle was known for sea ports, sailing and mermaids.
Tara signs worked alongside Stuart McNally, Operations Director of Caledonia Contracts, approved shopfitters for Starbucks nationwide. Initially we printed and installed the window hoarding graphics allowing the shopfitters to complete the refit behind the scenes.
The new corporate identity brand signage is manufactured using built up opal acrylic letters faced with 3mm painted aluminium and fitted with internal LEDs to give a halo illumination effect. All of the signage, including the projecting signs, were manufactured and installed within a tight deadline.