The New Signage Identity ‘Global Dealership Space Identity’
Tara Signs has been a leading sign supplier to the automotive industry for over 40 years, completing the design, manufacture and installation of over 30 different corporate identities across nearly 2000 dealerships nationwide; representing 22 different brands.
We have been pleased to offer an efficient, high quality and competitive service throughout this period which has included services such as site survey, design, scheme drawings, planning applications, manufacture, delivery and installation.
We are currently manufacturing & installing corporate identity signs for several of the leading automotive brands including Hyundai, Fiat, Mitsubishi, Renault, Jeep, Alfa and Subaru to name a few.
The power of new thinking has helped Hyundai become the world’s fifth largest motor group in less than fifty years, selling 4.05 million vehicles in 2011. In 1967, in an innovative arrangement, Chung Ju-Yung started the Hyundai Motor Company to build the Cortina in Korea, in association with Ford.
Smart enough to realise world-class expertise could unlock lucrative new markets, Chung hired former Austin Morris boss George Turnbull in the 1970s to lead the development of the very first Hyundai car. Within two decades Hyundai was exporting in volume, to the huge US market and beyond.
Tara Signs have a longstanding relationship with Hyundai dating back to 1994. We have successfully rolled out 3 corporate identity programmes and are now in the process of rolling out the new branding programme to a network of approximately 120 dealerships across the UK.
Hyundai Motor UK has revealed its new brand identity, which will roll out across its car dealer network in the next two years. Selected dealerships have already implemented the new look with the entire network to complete the transformation by the end of 2017. Worldwide, Hyundai Motor expects all 6,000 dealerships to feature the new identity by 2018.
The new identity, referred to as the ‘Global Dealership Space Identity’ (GDSI), combines new exterior and interior signage, modern furnishings and the latest technology to help enhance the customer experience.
President and chief executive at Hyundai Motor UK Tony Whitehorn said: “With new-look GDSI dealerships, Hyundai will not only offer customers a space where they buy or service their vehicle, but also space to personally experience the Hyundai brand. Warm, modern and premium, the new look provides a strong foundation for delivering industry leading customer service as we work towards future sales growth in the UK.”
Tara Signs commitment and expertise of corporate brand signage align us well as working partners. We pride ourselves on being able to meet tight deadlines when required whilst meeting specific needs of individual dealers. Our priority is to ensure the brand is represented professionally and as per brand guidelines; policing brand identity is an important aspect of our brief, ensuring brand identity is always adhered to and respected … this could be the customer’s first interaction with the brand …
Not only do we manufacture all the interior and exterior corporate identity signage, but we also work with our German-based partner installing interior showroom fittings throughout their dealership network. We have managed the showroom survey, layout proposal, ordering process, delivery schedules and installation.
We remain one of the most successful suppliers of external and internal signage, along with internal display systems, to the motor industry in the UK and regard ourselves as being an extension of the brands we represent.
Tara Signs Ltd would be fully committed to producing your corporate sign program and fully understand the requirements necessary to enable a successful implementation of a new corporate image within your required time frame & budget.