Automotive Signage – Corporate Identity Rollout Through UK
You will have seen a few posts about our longstanding relationship with the Fiat brand – dating back to 1991. Swansway dealership in Chester is in keeping with their marketing objectives – creating a unique voice for each brand, and what a voice this dealership has!
Their Chief Marketing Officer says… “All about differentiating the brands. Each brand stands for something unique. Consumers visiting one of the showrooms, must have an idea of which brand and product they are looking for.”
The exterior of any Jeep and Alfa Romeo dealership will ideally include cladding panels, personalised dealer names, the brand logos, entrance portal, institutional totems, flags and directional signs, all in keeping with the guidelines provided.
As you can see from the photos, Reading based WLMG has been given a distinct look by creating bespoke rainscreen cladding using specially produced Aluminium Composite Material, Reynobond 55 in Jeep Black, on the entire building before adding the illuminated brand logos. Renowned for their ability to create a completely flat surface, rainscreen cladding systems are increasingly being used on prestigious projects where guaranteed long-term performance and the aesthetics of the building façade are of paramount importance, with the added advantage of allowing drainage and evaporation. This happens when the wall cladding stands off from the surface creating an air barrier and ideally prevents the wall air/moisture barrier from getting wet.
The cladding specification drawings are bespoke for each dealership and created by our talented CAD technicians in the drawing office. There are a few challenges to overcome when designing the ACM cladding; before deciding where the top hat uprights will be situated, the windows and door positions are taken into account as well as ensuring the perfect alignment of the trays whilst ensuring the individual trays don’t exceed 1400mm.
Having developed an excellent relationship with the Fiat-Chrysler group and an understanding of their principles and the profound culture change that has taken place since the integration, leaves us well-placed supporting multi branded dealerships like WLMG.
Not only do we do the signage for Fiat but we are involved in the delivery and placement of the interiors – we contribute to the brand experience.
Tara Signs provides end-to-end service for this project from the survey, drawings, project management, production of components, installation and maintenance – All this from our factories and office in Lancing, West Sussex.