Fiat Signage is… about differentiating brands
Tara Signs has a long and successful relationship with the Fiat brand – dating back to 1991…
Their Chief Marketing Officer says, “It’s all about differentiating the brands. Each of our brands should stand for something unique, when consumers visit our showroom, they must have an idea of which brand and product they are looking for.”
Our talented Team have been working on one of the Fiat brands, Abarth. While researching the design of the striking Abarth brand, a shield with a stylised scorpion on a red and yellow background, I discovered Abarth & C. was founded in 1949 in Bologna. Carlos Abarth, the tuning wizard, introduced the scorpion into the brand design representing his astrological sign. Alongside racing, the company’s main activity was producing and selling accessories and performance parts for Fiat, Lancia,Cisitalia and Simca cars. In 1971, under Fiat ownership, Abarth became the Fiat Group’s racing department in Turin. In 2007, the Fiat Group re-launched Abarth & C SpA, complete with new premises at the Mirafiori complex in Turin, fondly known as Officine 83.
Below is a brief overview of the creation of the iconic Abarth sign – from the preparation of the vinyl, it being set in the lightbox and finally, the striking signage ready for installation.
Fiat differentiates their brands as do we at Tara Signs. We have a diverse customer base, when you choose Tara Signs we become a committed member of your team, that way we can ensure your vision and brand is translated perfectly in the signage.
Signage is a key touchpoint to communicate specific messages to customers through the lens of brand. The team at Tara Signs are passionate about powerful commercial signage, creativity and have a portfolio of market leading brands. Our philosophy is ‘excellence by design’, innovative products and state of the art manufacturing. Tara Signs deliver sign solutions that promote your brand to perfection!
And here’s the badge installed on a 1960 Zagato Abarth
Are you considering new signage for your brand? http://bit.ly/1MzYqy7